Since its formation in 1992, Sandbar Concession, Inc., which runs the refreshment stands in the Nederlander chain of theatres, has helped enhance the enjoyment of attending a Broadway show. In accord with the resurgence of Times Square, James Nederlander, Jr., Sandbar’s President, has led the company in revitalizing the theatre bar experience. He is continually working on ways to better compliment the outstanding theatrical productions being presented.
At Sandbar we tailor the decor of the bars to tie-in with the production. This helps the patron start the theatrical experience the moment they enter the theatre. At Evita we served Quilmes, Argentina’s #1 beer. At Wicked we proudly serve Wicked wine, exclusively bottled for this production and at The Lion King we sell Tusker, a beer imported from East Africa. We also create specialty drinks with names taken from characters and themes of the productions. We serve Wick-i-tinis and Ozmopolitans at Wicked and Hakuna Matatas and Scar’s Revenges at The Lion King. Even before patrons take their seats and during intermission, Sandbar helps create an atmosphere that pulls the theatre goer into the world of the play or musical, keeping the magic of theatre alive from the front door to the stage!
At Sandbar, customer satisfaction is our #1 goal. We introduced to the Nederlander theatres the use of specially designed spill resistant cups. These cups allow the theatre goer the pleasure of enjoying their drink in the comfort of their seats. Our professional bartenders are trained to provide hospitality, warmth and speedy service. The products we sell are of the highest quality and are sold at a moderate price. We provide a variety of candies, healthy snacks, sodas, juices, coffee, beers and wines and top shelf brand name liquors.
The Nederlander theatres are truly unique spaces and are available for one of a kind gatherings, parties or special events. Oft times companies want to treat their employees or clients to a Broadway show with a little something extra. We are able to offer an amazon array of options that allow you to make your gathering truly personal and unforgettable. Out capable staff is ready to serve the most dignified clientele with products that are the essence of good taste.
Sandbar Concession, Inc. is proud to be a part of the Broadway Theatrical family and will continually strive to refine the theatre bar experience.